The value of knowledge is only realized if you share it. In that vein, we welcome you to peruse our library of articles. We’ve authored hundreds of articles, many of them by our founder/president Stephan Spencer — a prolific writer. What you will find here is the best of our collected works. Enjoy!
Browse by topic:
Or browse them all below. Articles are organized in reverse chronological order.
PubCon — Las Vegas, NV
Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDFs, docs, podcasts and RSS feeds.
Speakers:
Rick Klau, Strategic Partner Development, Google
Stephan Spencer, Founder & President, Netconcepts
George Aspland, Founder & President, eVision, LLC
Lee Odden, President, TopRank Online Marketing
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AMA Marketing Workshop — Chicago, IL
During this rich presentation, spanning Search Engine Optimization fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you’ll learn how to…
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MarketingProfs Digital Marketing Mixer — Scottsdale, AZ
Join us for this educational and entertaining session lead by Stephan Spencer, Founder & President of Netconcepts and Amy Africa, President and Chief Imagina-8-tion Officer of Eight By Eight where they will offer live, impromptu critiques of B2B and B2C websites of audience members. Stephan and Amy love to play the critic (think: the Muppet judges, those old cads in the balcony), but we promise they’ll play nice. Ok, we can’t actually promise that, but they said they’d be gentle. You’ll see and hear how you and your colleagues’ sites rank in terms of their ability to garner search traffic and ultimately convert visitors to sales. You’ll walk away with valuable lessons learned from what these sites do well and where they need improvement—in the areas of SEO, conversion and usability.
If you want to have your URL considered to be one of the sites reviewed in front of the audience, please email . We’ll let you know in September if your site has been chosen.
Speakers:
Stephan Spencer, Founder & President, Netconcepts
Amy Africa, President and Chief Imagina-8-tion Officer, Eight by Eight
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MarketingProfs Digital Marketing Mixer — Scottsdale, AZ
Whether you are a seasoned marketer new to SEO, or a savvy search marketer wanting to ensure you aren’t overlooking anything, this session is for you. We’ll run through all the different requirements for a website that will ensure SEO success—from crafting content and code for search engines to essential tools and methodologies. Wouldn’t it be great if you could enlighten your designers, copywriters, programmers and marketers on being more effective at doing their jobs in a search engine optimal way? Now you can. Whether you have a dynamic site or a static one, lots of content or just a little, Web 2.0 technologies or Web 1.0 brochureware, a big brand or an unknown startup, you’ll need this SEO knowledge. You’ll walk away with, best practices for “on-page” SEO—from URLs to HTML to content to site architecture, a bevy of tools—many of them free, techniques for making Web 2.0 and “rich media” content search engine friendly, and ways to circumvent the SEO roadblocks common in Content Management Systems.
Speakers:
Stephan Spencer, Founder & President, Netconcepts
Mark Kaufman, Association Vice President-CNET Findability, CNET
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eMetrics Summit — Washington, DC
There are basic SEO metrics that will help with the “blocking and tackling” — things like keyword popularity, indexation, link popularity, PageRank scores, rankings, top-referring keywords, etc. There are also the red herrings, like keyword density and KEI scores, that are only distractions. But most importantly, there are a whole new class of SEO metrics that are largely undiscovered by folks in SEO and analytics alike, that are essential in order to fully capitalize on the “Long Tail” of SEO. These Key Performance Indicators include:
Brian Klais, vice president of Search at Netconcepts, has been working in web marketing from the very start, will make sure you have the knowledge you need to do the job at hand.
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SMX East — New York, NY
This session has SEOs sharing favorite, little-known and powerful techniques that won’t get you banned in search engines from trying.
Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Michael Gray, President, Atlas Web Service
Kimberly Krause Berg, Usability Consultant/Owner, UsabilityEffect.com
Kate Morris, Search Engine Marketing Manager, RateGenius
Tyler Shears, Online Marketing Manager, Databanq Media
Stephan Spencer, President, Netconcepts
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive
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SMX East — New York, NY
This session takes you on a whirlwind tour of search marketing tools you’ll want to consider adding to your toolbox.
Moderator:
Chris Sherman, Executive Editor, Search Engine Land
Speakers:
Loren Baker, President, TrafficBlend
Ken Jurina, President, Epiar
Debra Mastaler, President, Alliance-Link
Stephan Spencer, President, Netconcepts
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SMX East — New York, NY
This session looks at how to improve site ranking by gaining links from sites across the web.
Moderator:
Detlev Johnson, CEO, SearchReturn
Speakers:
Rand Fishkin, CEO, SEOmoz
Debra Mastaler, President, Alliance-Link
Roger Montti, Owner, martinibuster
Jeff Muendel, Search and Online Marketing Analyst, Netconcepts
Eric Ward, CEO, EricWard.com
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SMX East — New York, NY
Can you find the same page on your site using different URLs? That might cause you duplicate content issues. Does your content management system put out parameters that block crawling? Own multiple domains pointing at the same site? Are you 301 redirecting them or leaving canonicalization to chance? Confused on even how to pronounce canonicalization, in addition to now being worried about it? Relax. This session looks at a variety of URL and domain name issues you should consider to increase your success with SEO.
Moderator:
Detlev Johnson, CEO, SearchReturn
Speakers:
Nathan Buggia, Live Search Webmaster Central, Lead Program Manager, Microsoft
Stephan Spencer, President, Netconcepts
Sean Suchter, VP of Engineering, Yahoo!
Navneet Virk, Director, Search Marketing, Roundarch
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